Marketing Specialist

Role Overview

The Marketing Specialist is responsible for planning and executing marketing and communication activities (online and offline) with a strong focus on store openings, influencer marketing, and local brand promotion in alignment with HQ guidelines.

Key Responsibilities

Influencer Marketing

• Cooperation with influencers and agencies (barter and paid partnerships) in coordination with HQ

• Organization of PR packages and influencer activations

• Monitoring and reporting campaign performance

• Support of brand awareness events and activations

Store Openings & Local Marketing

• Coordination of marketing activities for new store openings

• Cooperation with shopping malls, LM, and contractors

• Management of OOH campaigns (platform selection, briefing, budget control, reporting)

• Preparation and supervision of marketing materials for openings

• Reporting store opening results to HQ

Brand Communication

• Localization and adaptation of marketing materials (digital & offline)

• Support of in-store and mall advertising (banners, video/audio materials)

• Participation in joint campaigns with shopping centers

• Supervision of marketing budget usage

Administrative & Coordination

• Invoice coordination and cooperation with accounting

• Ongoing communication with HQ marketing team (Poland)

• Translation of marketing materials (social media, website, email campaigns, promotional texts)

Requirements

• 1–3 years of experience in marketing, preferably in retail or FMCG

• Experience in influencer marketing and local campaign coordination

• Understanding of OOH and offline marketing processes

• Strong organizational and communication skills

• Ability to manage multiple projects simultaneously

• English – Intermediate/Upper-Intermediate (daily communication with HQ)

• Proficiency in MS Office; experience with Meta Ads is a plus.

Conditions:

• Working hours according to the local labour legislation and rules in the local subsidiary
• Remote work in accordance with the rules approved in local subsidiary
• Mobile phone, computer
• Access to the system, and the necessary office supplies
• Work location provided working space / LPP local office