Apps Marketing Manager (UA & ASO)

Key Responsibilities

• Strategy Development: Design, implement, and refine a comprehensive global marketing strategy for our mobile apps.

• Team Leadership: Lead and mentor our UA and ASO teams, fostering a culture of data-driven experimentation and scaling.

• Scaling & Growth: Oversee the scaling of UA campaigns across multiple channels and ensure top-tier visibility through cutting-edge ASO techniques.

• Launch Management: Oversee and control the end-to-end process for new app launches and major updates, ensuring seamless execution and market impact.

• Funnel Optimization: Analyze the entire marketing funnel to identify bottlenecks and optimize conversion rates from first impression to long-term retention.

Requirements

• Proven Experience: Solid background in mobile app marketing with understanding of UA, ASO, and mobile sales funnels.

• Leadership Skills: Experience managing teams and a track record of driving professional growth within a marketing department.

• Data-Driven Mindset: Ability to translate complex data into actionable growth strategies.

• Language Proficiency: English at C1 level or higher (expert verbal and written communication is essential).

Nice to have

• Experience working with international markets.

• Experience in categories such as children’s products or edutainment.

What We Offer

• Schedule: 5/2; 7-hour workday.

• Professional Development: Payment for courses, business trips, and conferences.

• Language & Sport: 50% reimbursement for foreign language courses and sports activities.

• Health & Rest: 50% reimbursement of medical expenses and 20 working days of paid vacation per year.

• Environment: Friendly and responsive team, reasonable management.