Senior Trade Marketing Manager

About the Company

An international energy drink manufacturing company with its headquarters in Turkey and a representative office in Russia. The primary representative is an English-speaking Turkish citizen.
Currently we are looking for a Senior Trade Marketing Specialist (Tashkent, Uzbekistan).

Currently, the company has:

• Signed contracts with leading manufacturers.
• Planned the opening of an office in the Tashkent City business center.
• Been assembling a professional team to implement its growth strategy.

Key Responsibilities:

• Responsible for supporting Uzbekistan.

1. Brand Development and Management:

• Establish the company’s products as a strong consumer-focused brand.
• Design and execute short-, mid-, and long-term programs to build brand credibility, awareness, and relevance.
• Offer personal experiences to consumers and ensure the brand remains modern and appealing.

2. Event Planning and Execution:

• Develop and implement strategies for organizing events aligned with the company’s marketing objectives.
• Plan and execute trade marketing promotions and distribute coolers to potential customers, managing repairs and returns.

3. Cultural Marketing Initiatives:

• Drive regional marketing initiatives focused on music, sports, dance, fashion, film, and social innovation through events, artists, and influencers.

4. Marketing Management:

• Manage and coordinate all marketing, advertising, and promotional activities.
• Conduct market research to assess market requirements for current and future products. o Analyze customer research, market conditions, and competitor information.

5. Strategy and Budgeting:

• Develop and implement marketing plans and projects for new and existing products. o Monitor, review, and report on all marketing activities and results.
• Determine and manage the marketing budget.

6. Media and Agency Collaboration:

• Liaise with media and advertising agencies.
• Arrange for the company to attend relevant industry events and conferences.

Requirements:

• A higher degree in Marketing, Finance, Economics, Business Administration, or a related field.
• Proven working experience in trade marketing for at least 3+ years (preferable fields: FMCG).

• Professional Knowledge and Skills:
  Expertise in business plan preparation and market research.
  Event planning and organization capabilities.
  Comprehensive knowledge of the FMCG market and distributors in Uzbekistan.
  Familiarity with advertising agencies and contract negotiation.

• Languages: Fluent Russian, аdvanced English (writing, reading, speaking).

• Technical Skills: Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.

Working Conditions:

• Schedule: 5 days a week, 9:00 am – 6:00 pm (in accordance with Uzbekistan law).

• Probation Period: 3 months.

• Business Trips: Yes (frequency to be determined).

• Social Package: Health insurance and official employment.

• Workplace: Fully equipped office.