Head of Trade Marketing Department

Korzinka is the leading retail chain in Uzbekistan, founded in 1996. Today, the company operates over 150 stores nationwide in various formats:

• Korzinka Supermarkets;
• Korzinka Mahalla neighborhood stores;
• Korzinka Go delivery service with dedicated dark stores.

The company actively invests in digital technologies, offering customers a seamless online ordering and delivery experience.

A strong focus is placed on supporting local producers and implementing eco-friendly initiatives as part of its sustainability strategy.

With 28 years of experience, Korzinka has established itself as a trusted retailer committed to high standards of product quality and customer service. The company continues to expand its infrastructure and is among the first in the market to introduce cutting-edge technological solutions to enhance the shopping experience.

The Head of Trade Marketing Department in Korzinka plays a pivotal role in driving sales, enhancing brand visibility, stimulating customer traffic and loyalty by ensuring a seamless customer experience through well-executed marketing strategies at the store level. This role bridges marketing, sales, and operations, ensuring that promotional activities align with business objectives and customer expectations.

Key Responsibilities:

• Development & Execution of Trade Marketing Strategy:
  • Develop and implement trade marketing strategies tailored to the retail environment;
  • Align marketing initiatives with business objectives to enhance sales uplift and customer engagement.
• In-Store Promotions & Customer Activation:
  • Plan and execute promotional activities, ensuring maximum impact on customer traffic and sales;
  • Create relevant sales promotion mechanisms (promotions, seasonal activations, loyalty programs, etc.) according to the targets;
  • Oversee the implementation of POS materials and ensure smart approach to the placement in the relevant touchpoints;
  • Manage prefect in-store execution of campaigns through the collaboration with store operations teams to enhance customer experience.
• Data-Driven Decision Making & Performance Analysis:
  • Analyze the effectiveness of trade marketing activities using key performance indicators (KPI), including ROI, sales uplift, customer traffic, repeat purchase, average check, etc;
  • Utilize insights from customer behavior and competitive benchmarking to refine marketing strategies.
• Collaboration with Internal & External Stakeholders:
  • Work closely with commercial, category management, merchandising and operations teams to develop and execute trade marketing plans;
  • Knowledge of general principles of media channel utilization, the ability to develop briefs for media support, and the capability to assess the alignment of the proposed media plan with the campaign objectives and target audience;
  • Understanding of general principles of creative development, as well as the ability to assess the alignment of the key visual with the campaign objectives;
  • Manage relationships with suppliers and partners to attract investments for the implementation of joint marketing campaigns within the retail chain.
• Budget & Resource Management:
  • Develop and oversee the trade marketing budget, ensuring efficient allocation of resources;
  • Optimize costs while maintaining high-impact marketing activities.

Ideal Candidate Profile:

• Strong background in trade marketing, operational marketing, or category management (minimum 5 years);
• Strong analytical mindset with the ability to interpret data and optimize marketing activities accordingly;
• Excellent collaboration skills to work cross-functionally with sales, category, and operations teams;
• Experience in managing teams;
• Experience in managing budgets and external partnerships for marketing activations;
• Proficiency in Uzbek and Russian languages, English - minimum B2;
• High-level skills in MS Excel.

What We Offer:

• A dynamic and fast-growing business with the resources to create the best products in the retail market;
• Annual bonuses based on Performance Reviews;
• Freedom from a dress code and a culture that fosters growth and development;
• Large-scale town halls, vibrant corporate events, regular meetups, team-building activities, a corporate library, and active communities;
• Tech talks and demo days for experience sharing;
• Partnership programs for learning foreign languages and skill enhancement through platforms like Skillbox, Geekbrains, and SkillFactory;
• A loyalty card offering 10% cashback on purchases within the Korzinka network (first six months - 2%);
• Performance Reviews twice a year for structured professional development;
• A financial assistance program for various life situations;
• Referral bonuses for employee recommendations;
• Mentor support for quick adaptation of new employees.

If you are a proactive leader with a passion for trade marketing and meet the above qualifications, we invite you to apply for this exciting opportunity to contribute to Korzinka's continued success!