Senior Digital/SMM manager

Central Asian University is looking for a highly skilled and creative Senior Digital/SMM Manager to lead our digital marketing and social media strategies. The ideal candidate will have a proven track record of driving brand awareness, engagement, and conversions through innovative digital campaigns. This role requires a deep understanding of social media platforms, paid advertising, content creation, and analytics.

Key Responsibilities:

• Strategy Development and Execution: Develop and implement comprehensive digital marketing and social media strategies to achieve business goals.
• Plan and execute campaigns across platforms such as Instagram, Facebook, Telegram, LinkedIn, TikTok, and others.
• Manage paid advertising campaigns on Google Ads, Yandex.Direct, Meta Ads Manager, and other platforms.
• Content Creation and Management: Oversee the creation of high-quality content (posts, stories, Reels, videos, etc.) that aligns with brand identity and resonates with the target audience.
• Collaborate with designers, copywriters, and videographers to produce engaging content.
• Ensure consistency in brand messaging across all digital channels.
• Team Leadership and Collaboration: Lead and mentor a team of digital marketing specialists, social media managers, and content creators.
• Coordinate with other departments (e.g., sales, product, customer support) to align marketing efforts with business objectives.
• Manage relationships with external agencies, freelancers, and vendors.
• Analytics and Optimization: Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and social media insights.
• Optimize campaigns to improve key metrics (CTR, CPC, CPA, ROI, etc.).
• Prepare detailed reports and present insights to senior management.
• Innovation and Trends: Stay updated on the latest trends, tools, and best practices in digital marketing and social media.
• Experiment with new platforms, formats, and technologies to keep the brand ahead of the competition.

Requirements:

• Minimum of 3–5 years in digital marketing with a focus on social media and advertising.
• Proven cases of successful promotion on Instagram and Telegram (portfolio or publications).
• Practical experience managing advertising campaigns with budgets from $5,000+.
• Experience with multi-channel marketing strategies.
• Preferably, experience in teams/agencies or with B2C brands (consumer markets).

Hard Skills

• Expertise in social media platforms (Instagram, Facebook, Telegram, TikTok, LinkedIn, etc.).
• Proficiency in advertising platforms (Google Ads, Yandex.Direct, Meta Ads Manager).
• Strong analytical skills with experience in Google Analytics, UTM tagging, and reporting tools.
• Knowledge of content creation tools (Canva, Adobe Creative Suite, etc.).
• Experience with A/B testing, audience segmentation, and campaign optimization.

Soft Skills

• Excellent communication and interpersonal skills.
• Strong leadership and team management abilities.
• Creative thinking and problem-solving skills.
• Ability to multitask and work under tight deadlines.
• Data-driven mindset with a focus on results.

Desirable Criteria:

• Proven portfolio or confirmed case studies.
• Experience with brands in industries such as fashion, food, lifestyle, or other mass markets.
• Basic copywriting skills for social media.
• Experience in SMM analytics (report building using Power BI or other systems).
• Additional education/certifications in digital marketing.

Candidate Assessment:

Technical Task: Develop a 3-month digital marketing strategy for a specific product or campaign.

Work conditions:

• Work schedule: 5/7, from 9:00 AM to 6:00 PM.
• Atmosphere: Friendly and dynamic team of young professionals.
• Support: Professional support from the existing team.
• Employment: Official with a probationary period.
• Salary: Negotiable based on the candidate's knowledge and experience.
• Vacation: Annual paid leave of 28 working days.
• Additional benefits: Discussed individually.
• Workplace: Modern campus.

How to Apply:

Interested candidates are invited to submit their resume, cover letter, and portfolio (including case studies and campaign results). Applications without a portfolio will not be considered.