• Responsible for main shaft-forming categories of the company: instant noodles and bouillons as well as instant porridge, instant puree, new products sub-categories • Marketing strategies development, budgeting and implementation • Running all marketing activities for Rollton and Big Bon brands • Coworking and coordination with trade, design, research, brand-marketing, trade-marketing, PR, analytics, R&D, IT, financial and law departments of 3 business units in Tashkent, Almaty and Serpukhov • Extensive involvement in R&D projects (other instant food, CSD, confectionery) • Organizing and conducting tenders with contractors: digital, POSM, research • Mareven Foods Holding imported SKUs adaptation for Uzbekistan market.

• Search, selection and working flow organizing with local importers, distribution companies of Central Asia and Azerbaijan • Introducing and launch of Hershey’s confectionery products to Uzbekistan • Support for delivery processes and procedures of purchase

• Organizing and conducting regular on-line and off-line researches (U&A, BHT, NPS), own and with partners • Preparing and presenting marketing dashboards for the Board meetings • Analyzing of marketing promotions and activations, developing/approval of new templates • Prognosis and evaluation for planned actions of marketing department

• Marketing department management • Brands development/positioning of dairy, vegetable oil and chicken products • Marketing strategies development and implementation for Pure Milky and other brands • PR activity coordination in mass media • Launch of sales in new regions (Fergana valley, Khorezm) • Control for merchandizing policy, creating standards, POSM coordination, market visits • Tenders organizing, coordination of advertising, media and production agencies • Trainings for marketing, and trade teams • Collaboration with government agencies officials

* Marketing strategies for FMCG products development and implementation * Setting and monitor a monthly sales plan for Velona Viennese waffle brand * Trade marketing activities development and implementation * Management of regional and Tashkent trade dealers * Coordination with advertising, media and production agencies\companies

* Management and administration of advertising agency (14 employees in creative, production, client service departments) * New business development; writing and conduction presentations for current\potential clients * Budgeting, TV commercial production with local studios and foreign directors, DoP * Development of communication strategies for clients * Main clients: "Carlsberg Uzbekistan'' all brands, Ucell, Agromir foods, JV «Navruz Int'l» * Outsource-marketing director for clients - Navruz International Corporation etc - seminars for clients, marketing consultancy, development of marketing, communication and media strategies, new brands development and launch, re-branding; restructuring, building clients' marketing teams. * Annual research of alcohol, low-alcohol and non-alcoholic drinks markets in Uzbekistan, Tajikistan, Turkmenistan, Southern Kazakhstan, commissioned by European research centers (Bulgaria, Great Britain)

• Leading brand marketing department • Strategies development and implementation • Portfolio brand management of beer and non-alcohol brands • Re-branding, launching new brands • Control for ad materials production • Organizing and conduction of own marketing and sociological researches, markets analysis • Training conduction for clients’ personnel, marketing and trade teams.

• Management of 2 marketing departments: United Distribution and Kolberg Production • Marketing strategies development for the following brands: Bella, Nuttis, Symphony, Seni, Happy • Plans implementation, TVC & photo-shooting, events, BTL, SMM • New company own products development and launch, new import portfolio launch, rebranding • Negotiations and work coordination with partners, ad and media agencies, exporters and importers • Organizing and conduction of own marketing and sociological researches, markets analysis • Trainings conduction for marketing and trade teams.

* Contacts and negotiations with food industry enterprises and governmental institutions in Turkmenistan, Tajikistan, Kyrgyzstan * Jumpstarting the sales of European food ingredients in Turkmenistan and Tajikistan * Representative office launch in Ashgabad, Turkmenistan * Development and execution of business and marketing plans, budgeting, reporting, goods delivery logistic to customers from Europe.

McCann Erickson Uzbekistan and Azerbaijan ad agencies * Carrying out day-to-day on-ground management of client service team, stabilizing quality of its work and streamline work flow * Trainings for client service employees on client service and strategic skills * Reassuring experienced European ex-pat and local marketing/management client personnel of agency' account management and strategic expertise * Managing relationships between client service and other agency departments * Motivating and growing most appropriate employees into senior positions

* Guidance and supervision of client service department (team of 4 account managers, 1 account executive) * Trainings conducting * Contracts development with potential clients * Maintenance relationship with current clients * Strategic planning * New business * Introduction of new price policy, implementation of new standards and procedures * Compiling and conducting presentation in ad pitches

* Clients: Koblevo (NAT), AVK (development and launch of 2 new umbrella brands - Zhuviland and Hrusters), The Coca-Cola Company, Luxen (social project of Ruslana and OSCE, new umbrella brand development), Nasha Ryaba, 5 Kapel, Ridna Marka (Kristall beer), Dobra Voda * Involving in projects for companies and brands: Olimp, Nasha Ryaba, Freken Bok * Working on the budget, finance controlling * Strategic planning for brands development * Creative and others briefs writing, contact and call reports compiling * Creating presentations, presenting agency' works to clients.

Soybean Association, created in Ukraine by Agudath Israel of America Aid Consortium under its agreement with the United States Department of Agriculture * Activity organizing, staff administrating, supervise a team of 7, long-term planning for Ukrainian soybean market development * Creating and filling the database of Ukrainian food producers, maintaining the contacts with over 250 meat and milk factories, fat, oil, margarine plants, confectioneries etc * Organizing and contributing of the 1-st and the 2-nd International Exhibition of soy products and technologies in Ukraine (in frame of World Food Ukraine 2001 and 2002 by ITE exhibitions company), working out of its database * Promotion of American Soy products in the Ukrainian market * Conducting tests with soy additives at more then 20 Ukrainian meat plants * Jump-starting the sales of Netherlands' soybean processing commodities in Ukraine * Negotiations with top government executives * Consultation and negotiations with American Soybean Association executives and advisors * Cooperation with banks and embassies * Working with journalists, granting interviewees

* Promotion of beverage brands in the Ukrainian market (Jim Beam, Bacardi, Marie Brizard, Carlsberg, Dom Perignon, Moet&Shandon) * Contacts with foreign suppliers (area managers of each brand) * Marketing analysis, reports compiling * Development and implementation of target-oriented advertising (conducting 4 brand parties, organizing press-conferences etc)

Board member * Conducting and organizing 3 sociological questionnaires * Contacts with employees and heads of the American Jewish Joint Distribution Committee, the Shustermann Foundation * Organizing local and international seminars, conferences; Passover Project supervision (1995, 1997), where 60 students from Kyiv, Israel, USA and Canada took part ; * Seminars, conferences in Israel, USA.

Economical sociology, Ph.D. in Economics

Sociology, Specialist