- Marketing & Communication Strategy Development - Product Activation and Campaign Management - Team Leadership and Coordination - Brand Management and Public Relations - Customer Insights and Experience - Project Governance & Control - Brand Portfolio Development - New Product Activation - Campaign Planning & Oversight - Client Relationship Building - Budget Management - Customer Service & Support

- Organize all store operations and allocate responsibilities to staff. - Identify and evaluate suitable locations for retail stores and outlets, negotiate terms, and finalize contracts with landlords. - Supervise and guide staff to achieve maximum performance. - Recruit, train, supervise, and evaluate staff. - - Prepare and manage the store’s budget, aiming for cost efficiency and minimum expenditure. - Handle customer complaints to maintain the store’s reputation. - - Inspect store areas regularly and resolve any issues that arise. - Plan and oversee in-store promotional events and displays. - Analyze sales and revenue reports, and make accurate forecasts. - Manage KPIs and overall sales team performance. - Ensure the store complies with all legal health and safety regulations.

- Development and launch of products of the following brands in the markets of South and Central Asia: Kent, Pall Mall, Rothmans and Vogue - Translating brand elements into plans and go-to-market strategies - Establish performance specifications, cost and price parameters, market applications and sales estimates - Staying current on market trends and competitive activity - Establishing and maintain brand budgets - Define and manage the brand communication strategy - Own the development and messaging of the brand narrative - Create, execute, and manage marketing programs and campaigns

- Design and oversee all aspects of digital marketing, including marketing databases, Telegram bots, and display advertising campaigns. - Develop and monitor digital campaign budgets. - Analyze and report on digital advertising and website metrics to drive performance and increase conversions. -Assist in managing Google Analytics. - Plan and manage social media platforms. - Prepare execution plans and accurate reports on overall marketing campaign performance. - Evaluate key metrics that impact website traffic and target audience engagement. - Develop and manage Telegram bots for various consumer campaigns. - Collaborate with cross-functional teams to brainstorm new and innovative digital growth strategies. - Oversee and manage all contests, giveaways, and other digital projects, including SWAP, referral programs, and promotions. - Work with the digital agency on campaign ideation, creative strategy, targeting, segmentation, and display/social advertising channels. - Manage website CMS activities, including page creation/layout, website maintenance, SEO, and recommending user experience updates. - Support SEO strategy and work cross-functionally with content owners to define content, optimize on-site content, and conduct keyword optimization.

- Conducting research to identify market trends and target customers' preferences; - Develop strategic communications planning for promotion and dissemination of corporate and marketing content; - Creating marketing plans to increase brand awareness; - Ensuring brand presence in online and offline channels; - Manage PR and press relations ; - In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search; - Coordinating with and managing agency partners; - Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions; - Developing schedules and maintaining deadlines.

- Design digital media campaigns aligned with business goals; - Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts); - Manage end-to-end digital projects; - Establish web presence to boost brand awareness; - Maintain a strong online company voice through social media; - Liaise with Marketing, Sales and Product development teams to ensure brand consistency; - Monitor ROI and KPIs ; - Stay up-to-date with digital media developments; - SMM; -Web site SEO optimization; - Online PR; - Moderate all user-generated content in line with the moderation policy for each community; - Create editorial calendars and syndication schedules; - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information; - Generate, edit, publish and share daily content (original text, images, video or HTML) on web site and other resources; - Establish web presence to boost brand awareness.

- Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification; - Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action; - Set up and optimize company pages within each platform to increase the visibility of company's activities.

- Developing and monitoring the execution of social networks customer support and service systems; - Managing and implementing NPS (Net Promoter Score) project; - Constantly reviewing and measuring the customer journey and delivery along it; - Observing where services and experiences can be improved; - Developing and shaping customer self-service, web-service monitoring and info-kiosk monitoring systems; - Using research, insight and business information to generate initiatives and proposals that will elevate customers' experience.

- Assisting and participated in web-development of employee web-portal; - Organizing and creating the content of the Intranet web portal; - Designing and conducting online employee testing system throughout the company; - Conducting technical training for the customer care personnel.

- Assisting and participated in web-development of employee web-portal; - Organizing and creating the content of the web portal; - Designing and conducting online employee testing system throughout the company; - Conducting technical training for the customer care personnel.

- working with customer calls and problem solving.

Master of Science

Bachelor of Science