•Planned and implemented BTL marketing strategies, ensuring alignment with overall brand and trade marketing objectives. •Organized and executed nationwide promotional campaigns, product samplings, brand activations, and in-store demonstrations to increase consumer engagement. •Developed creative consumer engagement ideas to enhance brand visibility and product trial. •Recruited, trained, and supervised brand ambassadors, promoters, and activation teams to ensure high-quality execution. •Managed relationships with external agencies, ensuring timely and effective execution of campaigns. •Conducted regular field visits to monitor performance, provide guidance, and ensure compliance with brand standards. •Oversaw the production and distribution of POS materials, promotional items, and branding elements for activations. •Managed event logistics, including location selection, setup, and coordination with partners for smooth execution. •Ensured proper placement and utilization of branding materials to maximize visibility. •Managed BTL budgets, optimizing spending while maximizing impact. •Tracked campaign performance through KPIs, including engagement rates, foot traffic, and conversion rates. •Analyzed post-activation reports and provided insights to enhance future campaigns. •Worked closely with trade marketing, sales, and brand teams to ensure BTL strategies complemented ATL (Above-The-Line) marketing efforts. •Aligned promotional activities with key retail partners and ensured consistent brand messaging across all channels.

• Evolving partnership in the territory, contracting, participating in marketing activities •Controlling the availability of a full range of products at points of sale and cooperating with distributors • Monitoring the activity of competitors and providing regular reports • Coordination of orders, controlling stocks • Achieving such targets as presence of products, volume of sales • Controlling pricing strategy

•Created and executed tailored trade marketing strategies for key accounts, ensuring alignment with overall brand objectives. •Developed promotional plans and campaigns to drive sell-in and sell- out performance. •Worked closely with key retail partners to optimize shelf space, merchandising, and visibility. •Built strong relationships with key account representatives to ensure seamless execution of trade initiatives. •Negotiated trade terms and in-store activations to maximize ROI. •Developed planograms and ensured compliance with agreed merchandising standards. •Managed POSM (Point of Sale Materials) allocation and placement across key retail partners. •Conducted regular store visits to monitor execution, track competition, and identify opportunities for improvement. •Monitored and analyzed sales data to measure the effectiveness of trade marketing activities. •Provided insights and recommendations based on sales trends, customer behavior, and market performance. •Worked closely with sales, marketing, and category management teams to ensure a consistent brand presence and a unified approach in key accounts. •Assisted in launching new products in retail chains by coordinating marketing efforts with sales teams.

•Developed and implemented strategies for expanding sales in the HoReCa sector. •Negotiated and signed contracts with cafés, barbershops, and other non-traditional retail partners. •Managed relationships with business owners and stakeholders to ensure long-term collaboration. •Assisted in building and structuring a sales strategy for the launch of a new product, LYFT. •Conducted market analysis to identify potential locations and new business opportunities. •Provided training and support to partners on product placement and brand promotion. •Monitored sales performance and optimized strategies for increased market penetration.

•Managed the planning and execution of BTL (Below-the-Line) marketing activities, ensuring alignment with brand strategies and market objectives. •Coordinated nationwide promotional campaigns, trade activations, and consumer engagement programs to enhance brand visibility and product awareness. •Led agency and vendor management, overseeing budgets, logistics, and compliance with company and regulatory requirements. •Analyzed campaign performance, gathered insights, and optimized future activations based on data-driven recommendations. •Ensured adherence to internal marketing policies and external legal restrictions in the tobacco industry. •Developed and maintained relationships with key stakeholders, including sales teams, retailers, and activation partners.

•Oversee daily office operations, ensuring a productive and organized work environment. •Manage office supplies, equipment, and vendor relationships to maintain smooth workflow. •Coordinate meetings, schedules, and travel arrangements for executives and staff. •Handle correspondence, documentation, and record-keeping in compliance with company policies.

Business and marketing management

International foundation year