- Developed annual brand strategies, activation plans, media plan(CHC product line) - Developed marketing budget for each product - Saved on average 30% of marketing budget via strategic approach - Localized global creative materials (adopted for Uzbek market, first case in the company) - Launched product rebranding by localizing creative artwork of the product (exclusively for Uzbek market, first case in the company) - Conducted marketing research, analyzed brand performance, competition analysis, and recommended corrective actions in accordance with the obtained data. - Adapted global communication materials based on local consumer insights - Managed events, media campaigns, trade promotions, and marketing communication channels.

- Launched 360 campaign - Coordinated campaign production process (video/photo-shooting) at shooting locations (7 locations in total) by presenting 25 hours nonstop - Developed and executed content for: marcom channels, mobile app, website, educational videos - Generated scenarios for educational videos - Coordinated merchandise for the Team, Opinion leaders, partners - Organized both internal and external events - Coordinated production process (trade-marketing materials, uniform for the sales force)

- Executed go-to-market strategy - Identified research needs, executed research studies and projects, and analyzed research in order to identify opportunities - Developed and maintained brand budgets - Managed brand communication strategy - Createdб executed, and managed marketing campaigns - Developed activation and media plans - Coordinated production of the merchandize and Teams' uniform - Coordinated branding of the point of sales offices

- Project Manager of the CSR project "Ornaments" (Launch of the project, monitoring of the ongoing activities, action plan preparation) - Project Manager of the CSR project "FinEdu" - Created communication strategy for products, including go-to-market strategy (TBC Deposit, TBC Loan) - Launched 360 campaign (image, brand,and product campaigns) - Totally covered ATL and BTL activities (including production process control) - Developed and implemented annual marketing budget - Coordinated and preapared scenarios for the product videos - Organized press-conference for the "Ornaments" project - Media Mix preparation - Developed digital communication campaing - Coordinated production process of the merchandize (both internal and external) - Coordinated campaign production process (video/photo-shooting) at shooting locations

• Generation of a marketing plan (including media plan, SMM plan, Event plan, budget plan) • Building awareness in the market (introduction of a new product) • Communication with media representatives (both local and foreign) • Management of marketing campaigns • Outdoor advertisements (LED screens and banners) • Advertisement in magazines and newspapers (TheMag, MyDay, MyDay Digest, Экономический Вестник, UzAirways, Hill, The Developer, Toyona Wedding, Archicultura, Visit Uzbekistan, Dynamic Uzbekistan) • Generation of PR materials and press releases • Creation of modules for magazines, outdoor banners • Preparation of corporate presents (idea generation, communication with distributors) • Management of both internal and external collaterals (creation of the design, matching materials in accordance with the brand standards) • Communication brand standards to the personnel • Video generation for social media sites and outdoor advertisement constructions • Total management of the social media pages of the hotel, all outlets and Spa centre • Management of google ads • Creation of the design in CorelDraw • Maintenance of the documentation

• Creation of a new clientele database • Maintenance of the existing database • Creation of commercial offers • Negotiations with companies • Conduction of sales calls and sales visits • Fulfillment of B2B sales • Organization of events (i.e., conferences, trainings, banquets, seminars)

Business Administration

British Council