Transsion Holdings Profile
Shenzhen Transsion Holdings Co., Ltd. is committed to becoming the most popular provider of smart devices and mobile services for consumers in global emerging markets. The company is best known for its high-quality multi-brand smart devices. Mobile phones are its core products, while it also offers mobile Internet services based on a self-developed operating system. Transsion's brand portfolio comprises leading mobile phone brands in emerging markets, including TECNO, itel and Infinix, as well as Carlcare for after-sales services, oraimo for smart accessories, and Syinix for home appliances.
Transsion Holdings was listed on the SSE Star Market in 2019, and has been included in the MSCI China A Index, MSCI China A Onshore Index, MSCI China All Shares Index, CSI STAR&CHINEXT 50 Index and SSE STAR 50 Index, etc.
Mobile Phone Business
After years of expansion, the company has become a leading player in the mobile industries of global emerging markets. In 2022, Transsion sold 156 million mobile phones globally. While maintaining its leading position in the African market, Transsion has achieved strong growth in new markets. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Transsion ranked No. 3 in the global mobile phone market in 2022 with a 11.7% market share, and ranked No. 6 in the global smartphone market with a 6.0% market share. Transsion’s smartphone shipments took the top spot in Africa, Pakistan and Bangladesh, and ranked No. 6 in India.
Transsion’s three mobile phone brands TECNO, itel, and Infinix ranked 6th, 15th and 25th respectively among the 2022 TOP 100 MOST ADMIRED BRANDS IN AFRICA, a ranking compiled by African Business (June 2022).
Transsion has made technology innovation one of its core strategies. Transsion has R&D centres in Shanghai, Shenzhen and Chongqing in China. By the end of 2022, Transsion has 3,901 R&D staff. By continuously increasing R&D investment, Transsion has strengthened its differentiated product competitiveness and expanded its competitive advantage in localized technology innovation in emerging markets to improve user experience and create value for consumers.
Based on the needs of local users, Transsion has conducted extensive technology research in the fields of AI voice recognition and visual perception, dark-complexion photography technology, intelligent charging and super power saving, cloud system software, intelligent data engine, new hardware materials and OS system. For the past few years, Transsion continued to make breakthroughs in the field of photography, and won the Track 5 in CVPR 2020 LIP Challenge, Wu Wen Jun AI Science & Technology Award, the first prize of the 2022 CSIG Technological Invention Award and the second place award in the Quad-Bayer Re-mosaic track of 2022 ECCV MIPI Challenge. A number of proposals for computational photography standard driven by Transsion were successfully approved by ITU-T. At the same time, Transsion is also accelerating the development of AI voice technology, and has won First Prize in the 2022 China-Africa Youth Innovation and Entrepreneurship Competition.
Mobile Internet Business
Based on secondary development and deep customization of the Android system platform, Transsion branded phones are equipped with intelligent operating systems, including HiOS, itelOS, and XOS (Transsion OS). Currently, Transsion OS is a mainstream operating system in global emerging markets including Africa. Within Transsion OS, the company has developed an app store, game centre, phone master, and other related tools and applications. According to The AppsFlyer Performance Index XII released in March 2022, Transsion Mobile Internet ranked No. 2 in the global growth index.
Transsion is dedicated to the establishment and continuous operation of a mobile ecosystem in emerging markets. Leveraging its multi-scenario user products, Transsion builds up new commercial service platforms, including DataSparkle (data & analytics), TRANSSCMP (cloud service), Eagllwin (one-stop marketing platform), Hisavana (integrated mobile app advertising platform) and Sunnbird (omnichannel brand service platform). With "digital infrastructure" as its mission, Transsion Mobile Internet empowers developers to expand their business in Africa from development, testing, promotion to monetization, while bringing more convenience to consumers’ daily life.
At the same time, Transsion has established strategic partnership with leading Internet companies such as Netease, Tencent to develop and incubate mobile Internet products. This cooperation has generated several apps with more than 10 million monthly active users, including African music streaming platform Boomplay, newsfeed Scooper, integrated content distribution platform Phoenix, etc.
IoT Business
In addition to the mobile phone business and mobile Internet business, Transsion IoT business is also gradually developing. Based on its leading position in emerging markets, Transsion has deepened its multi-brand strategy by launching oraimo, a smart accessories brand, and Syinix, a home appliance brand. While vigorously developing offline business channels, it actively expands online channels with strong multi-brand strategy progress. At the same time, TECNO, itel and Infinix also began to expand their product categories, and launched mobile phone accessories, smart wear, TWS, laptop, TV, etc.
Overseas Layout
Transsion has established manufacturing facilities in several countries and regions, including China, Ethiopia, India, Bangladesh. Moreover, Carlcare, Transsion’s after-sales service brand has become a major electronic and home appliance product-service solution provider in emerging markets, with more than 2,000 service contact points (including third-party cooperation points) to provide professional and efficient after-sales service to its customers.
Currently, Transsion has a global sales network covering more than 70 countries and regions , including Nigeria, Kenya, Tanzania, Ethiopia, Egypt, India, Pakistan, Bangladesh, Indonesia, Philippines, and Colombia.
SHENZHEN TRANSSION HOLDINGS CO.,LTD.
17th Floor, Desay Building, No.9789 Shennan Road, Hi-Tech Park, Nanshan District, Shenzhen, China
Tel: +86 755 3397 9200 Fax: +86 755 3397 9211
www.transsion.com